At the very least, you want to make sure every page of your website has a unique meta title, but here are some additional tips to further optimize them. Meta titles are critical ranking factors in organic search, which means it's worth putting time and effort into them. So feel free to go beyond the character limits, but ensure the title and description still make sense if they are cut off at 60 or 150. Often, Google cuts them off at the above limits, but other times, Google will show entire paragraphs of descriptions. You’re just trying to ensure that your titles and descriptions can be fully read on any device (some screens will show more words than others). That said, there actually isn’t an exact character limit on these lines. Keep meta descriptions at 120-158 characters.Say exactly what is on your page for best search results. You are rewarded for clarity and relevance. Google prefers sites where the meta information matches what is on the page (literally, where words are the same). Your title and descriptions need to sound good to your readers but also be relevant and helpful for Google as it scans your page. The meta title (also known as the title tag) and a meta description appear… On search engine results:Īnd on social media posts when a page is shared:Īs with anything on your website, you are writing for readers – but also for scanning bots. Meta information summarizes your website, however it is shared or found. So put some thought into these and don’t just fill these out quickly! Where do users see meta data? Thus, these lines of description could be some of the most important parts of your entire webpage. Not only does Google use this information to categorize and prioritize your page, but users read this information to decide on their own if search results are relevant. The title and description of each webpage is an integral part of your SEO strategy.
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